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Title: The Benefits of Interactive Online Characters Post by: Stephen Taylor on August 08, 2007, 12:55:36 PM The Benefits of Interactive Online Characters
This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them to enhance online experiences. The Major Points: (1) Human-Media Interactions Are Fundamentally Social (2) Character Interfaces Bring Social Intelligence to Online Interactions Ten Benefits of Character Interfaces 1. Characters make explicit the social responses that are inevitable. 2. Interactive characters are perceived as real social actors 3. Interactivity increases the perceived realism and effectiveness of characters 4. Interactive characters increase trust in information sources 5. Characters have personalities that can represent brands 6. Characters can communicate social roles 7. Characters can effectively express and regulate emotions 8. Characters can effectively display important social manners 9. Characters can make interfaces easier to us easier to use 10. Characters are well liked More detail about the research by Byron Reeves Center for the Study of Language and Information Stanford University at http://64.152.122.45/eAgent/CSLI_Stanford_Study.pdf To experience yourself the best example interactive characters online click on DEMO at: http://futurebiz.productdriven.com Syed Akram, Independent Affiliate WEB: http://futurebiz.marketdepo.com VOICE:+60-1993135977 The research by Byron Reeves Center for the Study of Language and Information Stanford University |