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Title: Online Christmas Shopping: Internet users want to touch the products, E-Retailer Post by: RealWire on December 02, 2010, 06:36:44 PM London, 2nd December 2010 – In its annual Christmas shopping survey, Twenga, the next generation shopping search engine, asked Internet users what are the reasons that would prevent them from doing more of their Christmas shopping online. The results show that 45% of Brits like to see and touch things before they buy them.
Another reason why British Internet users would not like to shop online is because they are worried that the product will not match the description (29%). E-Retailers listen to their customers “E-Retailers have got the message - free return offers are very popular, so that customers can touch the product, or order two or three different sizes to try the product and choose the one they like,” says Thérèse Torris, Vice-President Content at Twenga. What, if anything, would prevent you from doing more of your Christmas shopping online? United Kingdom The Netherlands France Germany Italy Spain I want to see and touch things before I buy them 45% 48% 46% 45% 41% 44% I’m worried that the products won’t be delivered on time 31% 22% 51% 29% 30% 33% I’m worried that the product will not match the description 29% 12% 32% 15% 34% 42% The products I want are not available online 28% 10% 32% 17% 12% 12% I’m worried that I won’t be able to return the products if they are unsuitable 25% 14% 26% 16% 26% 32% It is too complicated to return products if they are unsuitable 24% 17% 26% 24% 25% 34% I’m worried that the products will get damaged 23% 8% 33% 21% 26% 26% I don’t trust online transactions 12% 8% 20% 9% 23% 26% I don’t like waiting for my purchases to arrive; once I’ve bought something, I want it straight away 10% 20% 8% 15% 12% 17% I don’t have the means / facilities to make online transactions 4% 4% 5% 6% 11% 7% I don’t really know how to shop online, I’m not familiar with the technology 3% 1% 3% 2% 9% 3% Other 7% 10% 3% 6% 5% 5% I don't know 14% 19% 9% 20% 14% 9% Base : 3013 respondents Methodology Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to use it. The study by Novamétrie was conducted online for Twenga between 27th September and 7th October 2010 using a representative sample of 3013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands. |