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Demerger from Parent Firm Demonstrates Growth, Leadership, Commitment

LONDON, UK and CHIC AGO, IL, USA– Dec 1, 2010 -- App-DNA (http://www.app-dna.com/), the world leader in application compatibility management for enterprises, today announced the demerger of the business from Camwood Limited (http://www.camwood.com/), the UK-based specialists in application logistics. In just two years, App-DNA has grown from a software subsidiary of the Camwood services group to a global independent software vendor. Headquartered in London and Chicago, App-DNA is the developer of the award-winning AppTitude application compatibility software platform (http://www.app-dna.com/AppTitude/Default.aspx). AppTitude accelerates application testing, remediation, and management  (http://www.app-dna.com/Solutions/Default.aspx)for Microsoft Windows 7 migrations, Microsoft App-V and Citrix XenApp virtualisation projects, Citrix server management and Internet Explorer upgrade projects.

With the demerger, App-DNA retains the same investors, executive board and leadership team (http://www.app-dna.com/About/Management-Team.aspx). App-DNA can be named a true software success story in a time of economic recession. The first commercial application testing and compatibility software solution on the market, App-DNA pioneered the use of heuristic algorithms (http://www.app-dna.com/AppTitude/How-It-Works.aspx) to best determine the success of running applications in multi-enterprise environments. App-DNA has grown from a staff of just four in April 2008 to a rapidly growing team based in 11 cities across the United States, United Kingdom, France and Australia.  App-DNA last month expanded into a much larger North American headquarters space in Schaumburg (Chicago), IL and in January 2011 will move into its state-of-the-art broader European headquarters offices in London’s financial district.

App-DNA plays an important role in desktop transformation programmes for many major enterprises (http://www.app-dna.com/Customers/) in North America, Europe and Australia, including Fortune 100 and FTSE 100 firms. App-DNA has agreements with top global systems integrators and regional partners (http://www.app-dna.com/Partners/Find-a-Service-Partner.aspx).  A Microsoft Gold Certified Partner and a member of the Microsoft System Center Alliance, App-DNA was recently selected by Microsoft  (http://www.app-dna.com/News/Press-Releases/App-DNA-Named-Microsoft-Jumpstart-Application-Compatibility-Partner.aspx)to provide application compatibility licenses to Microsoft enterprises undertaking pilot and proof of concept engagements in the Microsoft Jumpstart program. Named Best of Show (http://www.app-dna.com/News/Press-Releases/App-DN-Citrix-Synergy-Best-of-Show-Winner.aspx) and Process Improvement Award winner at the Citrix Synergy 2010 Conference, App-DNA is a Citrix Technology Partner, the only application compatibility vendor in the Citrix Desktop Transformation Model ecosystem (http://www.app-dna.com/News/Press-Releases/App-DNA-Joins-Citrix-Desktop-Tranformation-Model-Ecosystem.aspx), and partners with Citrix consulting services (http://www.app-dna.com/News/App-DNA-and-Citrix-Sign-Global-Agreement.aspx) to employ AppTitude in worldwide enterprise customer engagements.  App-DNA was past recognised as a Gartner “Cool Vendor” and Network World “Management Company to Watch.”

“Customers, partners and technology leaders Microsoft and Citrix recognise the value App-DNA brings to current desktop transformation initiatives as well as long-term application management. It is a tremendous success story for App-DNA to go from inception to independence in such a short timeframe,” said Frank Foxall, CEO of Camwood. “App-DNA and the AppTitude software are vital to the success of enterprise application management, so the firm’s success will only continue.”

“We are at a point of natural departure for App-DNA to demerge from Camwood,” explained Mike Welling, CEO, App-DNA.  “Best serving our significant worldwide enterprise customers, global and regional services partners and the talented individuals who make up App-DNA, an independent entity is key for moving forward. App-DNA looks forward to achieving even greater benchmarks in the near future and helping organisations achieve true application intelligence and application management through the AppTitude software platform.”