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Lyris Case Study Presentation to Demonstrate How High-End Fashion Retailer, Matches, Successfully Integrated its Online Marketing Efforts for Increased Customer Reach and ROI

LONDON, U.K. – April 26, 2010 – Lyris (http://www.twitter.com/lyris), the online marketing expert, today announced Michael Weston, VP UK & EMEA Sales, will present at Internet World 2010 (http://www.internetworld.co.uk/), the UK’s longest running and biggest annual event for digital marketing and online business. In the case study presentation, Weston will reveal how Matches (http://www.lyris.com/media/pdf/profiles/2360-matches.pdf) successfully integrated email marketing with other channels such as social and mobile, and in-store communications to expand reach, engage customers and increase results. Additionally, the case study will highlight how Web analytics provided Matches with a more holistic view into campaign results so that they could better understand customer behaviour, deliver more timely information and maximise sales.

WHAT:   Internet World 2010 (http://www.internetworld.co.uk/), the annual conference and exhibition for online strategies, from digital marketing to ecommerce

WHEN:   Session: “High-end fashion retailer Matches as a case study to illustrate how web analytics and email marketing work brilliantly together (http://www.internetworld.co.uk/page.cfm/Action=Seminars/SeminarID=191)” on Wednesday, April 28th, 2010 at 3:00 p.m.

WHERE:   Email, Mobile and Analytics Theatre, Earls Court, London, UK

Those unable to attend Internet World UK can join the conversation with Lyris executives via Twitter (http://www.twitter.com/lyris) and using the hashtag #InternetWorld (http://search.twitter.com/search?q=%23InternetWorld).  Additionally, online marketers can connect with Lyris on Facebook (http://www.facebook.com/pages/Lyris-Inc/55773815258), LinkedIn (http://www.linkedin.com/groupInvitation?gid=1547537) and YouTube (http://www.youtube.com/lyrishq) and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com (http://lyrishq.lyris.com/), including a video (http://www.youtube.com/user/LyrisHQ#p/u/0/bwVJnoTTz3U) in which Michael Weston discusses Lyris, email marketing and Internet World 2010.

Related resources:
- Lyris Perspectives (http://bit.ly/clXT5z)
- Lyris HQ (http://bit.ly/clXT5z)
- Lyris UK  (http://www.lyris.com/contact/uk/)
- Lyris upcoming events (http://www.lyris.com/company/press-room/events/)
- Internet World Web site (http://www.internetworld.co.uk/page.cfm/Action=Seminars/SeminarID=191)