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Title: Apple Seeks Patent for Embedded Ads in OS Post by: Alex on November 20, 2009, 10:21:13 AM Apple Seeks Patent for Embedded Ads in OS
According to a disclosed patent application discovered last month by The New York Times, Apple Computers is seeking rights to a technology that allows advertising to have a direct spot in a device operating system. The reasoning behind the decision is most widely believed to be a cost-cutting motive, allowing consumers subsidized purchasing options for ordinarily more expensive technology. The fact that the patent is coming from Apple is seen by some analysts as a surprise and a contradiction of Apple's reputation for delivering higher quality, more user friendly technology at a premium price. Read full story... http://feedproxy.google.com/~r/neowin-main/~3/s5IhiW_4r2o/apple-seeks-patent-for-embedded-ads-in-os |