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Title: Apple hits back with two new Mac ads Post by: Alex on August 26, 2009, 11:35:20 AM Apple hits back with two new Mac ads
Apple has begun to air two new "Get a Mac" ads that continue to target Microsoft's "Laptop Hunters" ad campaign which has directly attacked Apple's higher prices for PC's. These ads try to quell the idea that Mac's cost more and try to point out, yet again, that Mac's have "superior" functionality and quality. One of the new ad's called "Top of the Line" features Patrick Warburton - well known for his portrayal of David Puddy from the Seinfeld Sitcom. Top of the Line focuses on potential viruses and other "headaches" that may affect PC's, but not Macs. The second ad, called "Surprise" was also posted today featuring a similar message. Read full story... http://feedproxy.google.com/~r/neowin-main/~3/2zJroLToXPU/apple-hits-back-with-two-new-mac-ads |