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Title: How do Microsoft's advertisements really affect Apple? Post by: Alex on May 21, 2009, 08:59:23 AM How do Microsoft's advertisements really affect Apple?
Anybody who's anybody knows about Microsoft's 'Laptop Hunters' range of advertisements, and how they're targeting the prices of Apple's MacBook and MacBook Pro computers. If, for some reason, you haven't seen the ads yet, a quick search on Neowin will get you up to speed. Critics have bashed the range of videos for 'bending the truth', though Microsoft supporters love them to pieces. There's a question that's been raised a few times, though... are these ads working? Is Apple taking a hit in the public's eye (and wallet), or are they doing just fine? A recent BrandIndex study reported by AdAge reveals a bit of insight. Read full story... http://feedproxy.google.com/~r/neowin-main/~3/nBg_kJsLOms/how-do-microsofts-advertisements-really-affect-apple |