Title: Advertising: A Tech Company’s Campaign to Burnish Its Brand Post by: Taniya on May 06, 2009, 01:20:11 PM Advertising: A Tech Company’s Campaign to Burnish Its Brand
Intel’s new campaign beginning Monday in the U.S. is the company’s first to focus on its brand rather than its products, and celebrates the company’s role in the future. http://feeds.nytimes.com/click.phdo?i=c8efd743b677c8569aa205a6cc9c850a |