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Title: Advertising: The Vocabulary of Snacking, Lightly Sweetened Post by: Taniya on March 03, 2009, 12:18:30 PM Advertising: The Vocabulary of Snacking, Lightly Sweetened
The confectionery behemoth Mars is introducing a campaign for its best-selling brand, Snickers, that is centered on a make-believe language called Snacklish. http://www.nytimes.com/2009/03/03/business/media/03adco.html?partner=rss&emc=rss |