People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email to them after a few months, they simply accuse you of sending spam.
So how do you safeguard yourself from this type of accusation?
Follow-up and mailing list management software can help you manage your ecourses, broadcasts, and follow ups with a single software. One of these is
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml1. Provide Personal Details in Every Email :
At the top of each email, put the subscriber's email address, their IP number with which they subscribed, the URL of the form where they subscribed, and the list name to which they subscribed. This way your subscribers are aware that you have their details with their permission.
You only get the subscriber's IP when he/she subscribes using a form. If they subscribed using email addresses, the IP will not be grabbed by your autoresponder software.
2. Use Double Opt-in :
Some of the marketers say, "You have to make it easy for the subscriber to receive your emails." So people tend to neglect to implement double opt-in. They think that it will be a hassle for subscribers to click on the confirmation link in the email. Remember one thing... if they are really interested they will click. A double opt-in list is better for targeting your information and gaining profits.
3. Include an Unsubscribe Link :
Put an unsubscribe link in every email in the footer area. Sometimes people subscribe using subscriberATdomain.com which then redirects his email to subscriberATdomain2.com. Then he tries to unsubscribe using the second email, which obviously is not in your database, and he can't be removed by your software. Then he/she will get upset that you are sending spam. So tell them that they must use the same email address that they used to subscribe when unsubscribing. You can put this information under your unsubscribe link.
4. Use a Privacy Statement :
Create a tag in your autoresponder like [privacy_statement], if your software allows it. Then put this tag in all emails below the unsubscribe link. This privacy statement should be similar to what you put on the subscription form web page. If your autoresponder software doesn't allow tags, then put the URL to your privacy statement on your web page.
5. Consider Authentication Seals :
Recently I came across these sites that provide email marketers a special code that goes in the headers of your email(s), making them legitimate.
http://www.habeas.com/servicesHowSWEWorks.phphttp://www.truste.org/businesses/email_services.phphttp://www.isipp.com/iadb.phphttp://www.bondedsender.com/6. Remove Subscribers that Are Unsubscribed :
"Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor's email address." (from ftc.gov website)
So when sending email, make sure that you delete unsubscribers or list them separately in your system."
7. Provide Your physical address :
Put your physical address in every email. In the body of the email message, you must include your name, company name (if sent on behalf of a company), physical address and return email address. This email address you should be checking regularly.
8. Don't send email to customers of Your affiliate products :
One question frequently asked by webmasters: I am an affiliate of these product and I made few sales. Can I send emails to them? ANSWER : Simply no. First, the customer is not your customer. He is your affiliate product owner's customer. Second, he didn't opt to receive your email. SOLUTION : If you want to send email to him, put a form on your website and ask him to sign up for your list.
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Radhika Venkata
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