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+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Marketing » Email Marketing
 The Goose That Lays Golden Eggs
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Author Topic: The Goose That Lays Golden Eggs  (Read 623 times)
Stephen Taylor
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The Goose That Lays Golden Eggs
« Posted: August 08, 2007, 02:07:10 PM »


The Goose That Lays Golden Eggs


Ever wondered what it would be like to have a goose that laysgolden eggs? Well, if you thought such stuff happens only infairy tales, think again!

Now before you get carried away in your own curious thoughts,let me tell you that the magical goose I'm talking about is yourlist of subscribers or your contact list...

That's right, a list of targeted subscribers can be thatprecious and be equal to a goose that lays golden eggs. Your owncontact list has the potential to earn you money on demand andbuilding one makes sure that you never run out of money.

Feed Your Goose Well

You can't have a weak goose, which rarely lays any eggs. That'sthe very reason you'll have to feed it well enough so that itcan becomes big and strong and lays a lot more golden eggs.

Practically speaking, you have to feed your list with qualitycontent on a regular basis to get the results you want. Thepeople on your list are looking for original information.Information they won't find anywhere else but from you.

They don't want old rehashed info, which can be easily found allover the web. They want something that is of value and wouldhelp them in achieving something.

And like most of the people, if you're thinking that you don'tpossess any writing skills and you cant write, then my friend -you're absolutely wrong! You don't have to be writer to writeyour own content online.

Believe me, it really doesn't matter even if you haven't writtena single paragraph by yourself before. You don't need a PhD. inliterature and it's alright if you've flunked English in highschool. If you can talk, then you can write!

The only rules are no copying and absolutely not plagiarizing.Be original, be witty, be educative and try to give them all youcan. It's that simple!

Now, do I hear anyone saying I can't write?

Build a Relationship With Your Goose

You have to concentrate on building an undying relationship withyour list. By offering quality content you form a strongrelationship with them, which will definitely pay off handsomelyin the future. Because when you create a worthy relationshipwith them, you start to gain your subscribers trust. Which is bythe way the hardest thing to gain online.

With time, your readers began to see you as an expert in yourfield and start to trust you more than the other guys in yourfield. Any advice given by you will carry a mark of importanceand would never be ignored by them.

So basically, it's extremely important that you gain a lot oftrust and familiarity with your subscriber list, if you want tomake money from it. People always buy from someone they know andhave faith in and not from someone who tries to sell them. Noone likes to be sold but everyone wants to be recommended.Everyone wants to be helped out.

Don't Kill Your Goose!

Even though it all seems so perfect, the biggest mistake most ofthe inexperienced marketers commit is they cut open and killtheir goose expecting to find a lot more gold inside.

What I mean by killing your goose is, dont kill your list bysending too many offers promoting everything under the sun.

Trying to sell too many products too soon would literallysuffocate your list.

Your list has the potential to make you thousands of dollars foryears, treat it like you treat someone special. Treat it withrespect and dignity and help your subscribers as much as much asyou can.

So there you have it, your own goose that lays golden eggs. Justtreat it with respect, feed it well and dont even think ofcutting it. That's all you need to do to make all the gold youwant!

Mustafa K. is the co-founder ofhttp://www.rapidfeeds.com , a free online service that helpsanyone deliver targeted content to their subscribers throughRSS. Sign Up for your FREE account on his site to put an end toblocked messages and add more subscribers.

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