3 Essential Tools for Email Marketers
Marketing your business with email is an art.
It's very easy to get accused of spamming nowadays.Add to that the filters ISPs are using, and your messagemay not get through.
If you do it right, email marketing can become a veryeffective method of marketing your business.
Before you consider this method, there are three toolsI consider absolutely crucial to your success.
1. Educate yourself.
Get accused of spamming and you could destroy yourreputation forever.
Learn everything you can about email marketing andimplement those strategies in your marketing campaign.
Here are two sites you can use to educate yourself aboutemail marketing:
Email Results -
http://www.emailresults.com/ - This siteoffers a newsletter, a directory of lists, and plenty of articles.
Email Education -
http://www.emaileducation.com - Alsooffers articles to help you learn how to use email to marketyour business. You'll also get information on the latesttrends in email marketing as well as the latest news.
2. Email Formatting Utility
Once you've written your email, you want to make sure itlooks professional.
Check for spelling, grammar, and punctuation errors. Makesure it is easy to read.
You can use this utility to format your emails to the rightwidth. It's not perfect, but it will save you plenty of timebecause you can format your text at different widths.Overall, it does a very good job.
http://www.jbmckee.com/formatit/index.html3. Anti-Spam
Before you send your message out, you want to check tomake sure it can get past the filters frequently used byISPs.
There's a simple and easy way to check your message.SiteSell.com has created a new feature called Spam Check.
Basically, you can send your email as a test message andfind out how the filters rank it. Then, you can make changes toyour email before sending it to your list.
http://spamcheck.sitesell.comEmail marketing is a time consuming process. Done right, itcan be a very lucrative tool in your marketing arsenal.These tools will help you make your email marketing efforts moreeffective.
Jinger Jarrett is a former newspaper reporter and military journalistwho learned how to do business online the hard way. She will show you "How to Really Start Your Business in 30 Days". Get her free ecourse now.
http://www.smallbusinesshowto.com
