8 Reasons to Outsource Your Copywriting


Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.

1. Save Money

By hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your message to your target audience. By doing this, your business becomes more successful and, in turn, more profitable.

Now first let me tell you something if you don't already know it. A good, professional copywriter is expensive. You are not going to get a good copywriter for nickels and dimes. That's why so many otherwise smart people go the do-it-yourself route or have a poor secretary or office worker do their marketing copy. You won't find Microsoft, Amazon or the President of the United States writing their own copy or having some ill equipped person doing it. They believe their businesses or positions are too important for that. Is your business less important to you than theirs is to them?

It is true that the hourly fees of a freelance writer may be higher than what you would pay a staff writer. Remember, however, that a freelance writer pays for their own office space, taxes, insurance and equipment. Also, you can hire a freelance writer on a temporary or as-needed basis therefore avoiding having to pay an employee with no productive work to do.

2. Save Time

Delegating a project to a freelance writer saves time for you and your employees. Freelance writers write on a daily basis, something you or another staff member may not do often. Writing can be a tedious job, but a freelance writer is trained to get words on paper in a quick and efficient manner. A job that may take an employee six hours to do can be completed by a freelance writer in two hours.

3. Professionalism

Good writing is particularly important when it comes to marketing copy. If your brochure, commercial script, or website copy is not professional and compelling, your bottom line will suffer.

No matter what kind of business you are running, your credibility and your marketing copy go hand in hand. If there are errors or it is poorly written, your clients will notice.

4. Productivity

By letting your employees do what they do best and leaving the writing to the writers, you will ultimately increase the productivity of your company and it will show.

5. Fresh Perspective

When you devote yourself to a business or project day in and day out, it becomes difficult to maintain objectivity. A freelance writer can come to the project with a completely unbiased mindset and offer you fresh perspectives. This freelance writer can help you breathe new life into your copy and revitalize your project. Freelancer writers are trained to think outside the box in order to give you well rounded marketing copy.

6. Experts-On-Demand

By using a freelance writer, you won't need a full staff of experts in every aspect of your business. You certainly want top-notch employees to cover your day-to-day needs, but it's impractical to keep an expert around all the time for needs that only arise periodically. When those needs do arise, you have a wealth of experience that is just a phone call away.

7. Crisp, Sharp and Error-Free

Despite your best efforts and ability, you've been staring at the same project for so long everything starts to blend together, letting errors slip through. The problem is that even one unfortunate typo can mar the impact of an otherwise stellar presentation. A professional writer will deliver concise, clear writing without these costly errors, every time.

8. On Time and Under Budget

Deadlines aren't an arbitrary date on which it might be nice if a project is complete; you absolutely, positively have to have your deadlines met. Unfortunately, deadlines are set according to a project's needs, not complexity, and sometimes there's just too much to be done to get it all out in time. That's when you call in a freelance copywriter, someone you can count on to have their assignment finished and ready to go on time, at the cost agreed upon.

Outsourcing your writing needs makes sense for the short term as well as the long term. Your communication defines you as a business; doesn't it make sense to have a professional handle the job?

Author Beth Dieffenbach is the facilitator for Dieffenbach andDieffenbach, LLP, a writing firm specializing in marketing copy. Their talented and educated writers and editors are equipped to handle all your business' needs. Whether you need us to build a piece from scratch or rework an old piece for a new twist, we're there for you. Visit http://www.wewritecopy.com or contact Beth Dieffenbach at [email protected].