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The Top 10 Strategies for the Positioning of Success
Many businesses of today are often
driven to compete striclty on price,
quality, and features of their products
and services. Co
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Stacey Aaron
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759
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July 23, 2007, 06:08:54 PM
by Stacey Aaron
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Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is
certain: Donald Trump is a successful
guy. We don't have to sum up his
accomplishments f
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Stacey Aaron
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759
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July 23, 2007, 06:37:10 PM
by Stacey Aaron
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Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually
call it, your Core Marketing Message, is
still misunderstood by most
professionals. It&#
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Stacey Aaron
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762
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July 23, 2007, 08:28:58 PM
by Stacey Aaron
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Brand Identity and the CEO
This week I spent a few hours with a
highly successful CEO discussing his
brand identity questions and concerns.
"What do t
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Stacey Aaron
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764
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July 24, 2007, 11:42:55 AM
by Stacey Aaron
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Build Brand Value BIG Time
Ask your self this question, In which
business are we really in? And stay far
from the dark world of
commodities...
I
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Stacey Aaron
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767
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July 24, 2007, 11:50:01 AM
by Stacey Aaron
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The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them
with developing their brand because they
are unable to accomplish the business
success th
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Stacey Aaron
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768
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July 23, 2007, 05:47:56 PM
by Stacey Aaron
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Measuring Return On Investment
...or Is My Brand Working?
To
measure the impact and effectiveness of
marketing and branding on the bottom
line alone
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Stacey Aaron
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770
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July 23, 2007, 05:50:36 PM
by Stacey Aaron
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Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely
critical. The most important asset your
company has is its brand. Quite simply,
for bette
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Stacey Aaron
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771
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July 23, 2007, 07:04:48 PM
by Stacey Aaron
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Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your
product or service. Or your firm. Or
your firm's message. They're
getting alo
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Stacey Aaron
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772
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July 23, 2007, 06:55:23 PM
by Stacey Aaron
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How Do You Define a Good Logo Design?
Everyone wants his company logo to be
the best but how good is good? How do we
define a good logo? Is it necessary to
be colorfu
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Stacey Aaron
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772
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July 23, 2007, 05:52:41 PM
by Stacey Aaron
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Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between
corporate identity, brand identity, and
brand image. Corporate identity is
concerned with
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Stacey Aaron
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778
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July 23, 2007, 08:37:52 PM
by Stacey Aaron
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Branding Mistakes - Brand Identity Guru
1. It "sells itself." I
don't need to
market.
Okay, you might have a
solid product or service. You mig
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Stacey Aaron
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780
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July 23, 2007, 06:34:33 PM
by Stacey Aaron
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Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo An
While we recommend that you contract
with the same designer or design team
while creating your brand identity
materials as possi
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Stacey Aaron
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781
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July 29, 2007, 08:04:41 PM
by Stacey Aaron
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Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is
certain: Donald Trump is a successful
guy. We don't have to sum up his
accomplishments f
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0
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Stacey Aaron
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781
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July 23, 2007, 08:25:42 PM
by Stacey Aaron
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No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow
often causes a small business to put off
designing a logo and marketing materials
profes
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Stacey Aaron
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783
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July 23, 2007, 06:17:40 PM
by Stacey Aaron
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Branding Services - Brand Identity Guru
Branding Services is a tactic that
marketing executives and managers should
not only understand, but also employ.
Branding servi
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Stacey Aaron
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787
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July 23, 2007, 08:39:22 PM
by Stacey Aaron
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Living Your Brand on the Web - Part 2
Now that everyone has conformed to
Living Your Brand on the Web, Part 1,
it's time to add a couple of tweaks
that will furt
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Stacey Aaron
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788
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July 24, 2007, 12:12:08 PM
by Stacey Aaron
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Picking The Design Company Which Is Right For You
So you've decided to go for
it-you're ready to choose a design
company to create your logo and other
marketing materia
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Stacey Aaron
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788
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July 30, 2007, 02:34:08 PM
by Stacey Aaron
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Brand Equity - Brand Identity Guru
7 Qualities Of A Strong
Brand:
1. Commands premium
pricing while retaining
loyalty
2. Shortens the sales c
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Stacey Aaron
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792
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July 23, 2007, 06:39:12 PM
by Stacey Aaron
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Brand Components
Your brand is the culmination of
everything about you and your business.
It is how people come to know you. It is
your business
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Stacey Aaron
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794
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July 23, 2007, 06:21:41 PM
by Stacey Aaron
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