Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Welcome to the TechnoWorldInc! Community!
Recent Updates
[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[November 27, 2023, 06:32:12 PM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Travelikers
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Advertising
 The Seven Second Race: How to Draw Attention Your Ad
Pages: [1]   Go Down
  Print  
Author Topic: The Seven Second Race: How to Draw Attention Your Ad  (Read 779 times)
Stephen Taylor
TWI Hero
**********



Karma: 3
Offline Offline

Posts: 15522

unrealworld007
View Profile
The Seven Second Race: How to Draw Attention Your Ad
« Posted: July 17, 2007, 10:53:29 AM »


The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success.

In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:
# Discover
# Easy
# Guarantee
# Health
# New
# Proved
# Results
# Safety
# Save
# You

Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your "powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the "copy".

The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order.

Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones.

Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.

Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: SmallBizStartupKit.com.

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright © 2006-2023 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.127 seconds with 24 queries.