Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Welcome to the TechnoWorldInc! Community!
Recent Updates
[Yesterday at 03:51:07 PM]

[Yesterday at 03:51:07 PM]

[Yesterday at 03:51:07 PM]

[Yesterday at 03:51:07 PM]

[May 29, 2021, 05:18:25 PM]

[May 29, 2021, 05:18:25 PM]

[May 29, 2021, 05:18:25 PM]

[May 29, 2021, 05:18:25 PM]

[April 28, 2021, 11:18:57 AM]

[April 28, 2021, 11:18:57 AM]

[April 28, 2021, 11:18:57 AM]

[April 28, 2021, 11:18:57 AM]

[March 08, 2021, 04:24:31 PM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Advertising
 Do You Really Need a Brochure?
Pages: [1]   Go Down
  Print  
Author Topic: Do You Really Need a Brochure?  (Read 873 times)
Stephen Taylor
TWI Hero
**********



Karma: 3
Offline Offline

Posts: 15522

unrealworld007
View Profile
Do You Really Need a Brochure?
« Posted: July 17, 2007, 01:29:20 PM »


Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.

But do you need a company brochure? Producing a company brochure is often time-consuming and expensive. The money and effort spent creating a company brochure may be better used on another marketing method.

Four questions to help you decide if you need a company brochure:

1. Do your competitors use company brochures?

That doesn't mean your biggest competition printed a brochure in 1992 and still have 1000 copies sitting around their office in dusty boxes. If you see your competitor's brochure when you make calls to potential clients, if they're mailing them out to your target area, handing them out at association meeting, etc., then you need one, too.

2. Do your clients ask for one?

If your clients expect a company brochure, then you should have one available. The more costly the service or product you provide, the longer the buying process will take your customer. Brochures and accompanying sales literature are often passed up the decision-making chain along with the purchase order. They are a way for the purchasing agent/buyer to back up their choice of vendor and product.

3. Is your service or product something visual?

If you're a graphic designer, photographer, kitchen remodeler, lighting consultant or if you have an aesthetic product, then you probably need a brochure. People will want to see examples. A company brochure is a good place to showcase your best work. If your selling stainless-steel wingnuts, then the customer will probably be more interested in a product sheet.

4. Is your service or product very complex, unusual or very specific? If your product or service is complicated or rare, you may need a company brochure to explain what you're selling and why. For instance, if your company provides second-tier program management for subgrantees, you are going to need to explain your company to potential clients. If you're a French restaurant owner, you won't need a company brochure (but give out menus).

Segarin Monk is a marketing specialist promoting social betterment programs for governments and non-profit organizations. He believes in high-integrity, pass-it-on, pay-it-forward marketing. See more articles from this author at: http://marketingyogi.blogspot.com/

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright 2006-2021 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.083 seconds with 24 queries.