Username: Save?
Home Forum Links Search Login Register*
    News: Welcome to the TechnoWorldInc! Community!
Recent Updates
[January 13, 2022, 12:44:26 PM]

[January 13, 2022, 12:44:26 PM]

[January 13, 2022, 12:44:26 PM]

[January 13, 2022, 12:44:26 PM]

[December 07, 2021, 10:28:38 AM]

[December 07, 2021, 10:28:38 AM]

[December 07, 2021, 10:28:38 AM]

[December 07, 2021, 10:28:38 AM]

[November 24, 2021, 10:05:18 PM]

[November 24, 2021, 10:05:18 PM]

[November 24, 2021, 10:05:18 PM]

[November 24, 2021, 10:05:18 PM]

[October 19, 2021, 10:42:52 AM]
Get Latest Tech Updates For Free!
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Advertising
 9 Tips for Better Billboards
Pages: [1]   Go Down
Author Topic: 9 Tips for Better Billboards  (Read 635 times)
Stephen Taylor
TWI Hero

Karma: 3
Offline Offline

Posts: 15522

View Profile
9 Tips for Better Billboards
« Posted: July 16, 2007, 05:36:06 PM »

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.You must plan ahead.

Lead time is not short when using outdoor. Thebest use of boards is for image building and brandawareness.

Billboards are not cost effective for one timeonly sales or non-repeating special events. Mostbillboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean youhave "arrived" as a formidable business.Billboardsare image builders.

Painted billboards (Paints) are the oldest form ofoutdoor advertising. Poster Boards (Paper) may bethe best known. We have all seen the billboard guyhanging off the ladder with the swirlingwallpaper-like panels being pushed into place withthe big glue broom.

All the rage now is the use of vinyl on boards.This allows for better color, longer life and veryfine graphics. Vinyls are printed with a specialprinter, not unlike your computer printer (butbigger).

Bulletins are the giant boards you often see alongInterstates. They can be as big as 20 x 60 feet.

Here are BIG Mike's 9 Tips for Better BillboardAdvertising.

1 Buy at least a 50 showing (meaning 50% of thepopulation will see it at least once a day) anddo it every other month. Many times if the boardis not sold after your time runs out, it willremain up for free until replaced.

2 Be sure some if not most of the boards you buyare lighted locations.

3 Choose stand alone rather than stacked boards(if you have a choice).

4 Don't let the billboard salesperson selectthe locations for you.

5 Buy vinyls instead of paper or paint and bleedthe graphic off the edge (so it wraps around theback of the board). Makes your ad look evenbigger.

6 Keep the concept short and clever. Offer asolution to their problem, entice them withsomething new. Avoid same ol' same ol'.

7 Use the rule of never more than 8 words and onepicture. Remember, most readers will be zoomingby in a car or truck.

8 Don't put your picture on the board. Rememberthe cardinal rule of sales. It's not all aboutYOU, it's all about THEM.

9 Make outdoor a budget item and plan in advance.Spend most of your time working on the conceptand design, 'cause once it's up there, it can'tbe changed and will been seen by everybody.

For more about advertising get my article"Do Your Radio Ads Work?" Send a blank eMailMailTo:[email protected]

©2005 BIG Mike McDaniel All Rights [email protected] Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,

Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:[email protected]


Pages: [1]   Go Up
Jump to:  

Copyright 2006-2021 All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.135 seconds with 24 queries.