Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Keep The TechnoWorldInc.com Community Clean: Read Guidelines Here.
Recent Updates
[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[March 06, 2024, 02:45:27 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 14, 2024, 02:00:39 PM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[February 08, 2024, 10:26:18 AM]

[November 27, 2023, 06:32:12 PM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Travelikers
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Advertising
 3 Simple Steps to Getting Thousands in Free Advertising
Pages: [1]   Go Down
  Print  
Author Topic: 3 Simple Steps to Getting Thousands in Free Advertising  (Read 3477 times)
Stephen Taylor
TWI Hero
**********



Karma: 3
Offline Offline

Posts: 15522

unrealworld007
View Profile
3 Simple Steps to Getting Thousands in Free Advertising
« Posted: July 17, 2007, 02:55:35 PM »


3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.

1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.

2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!

3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.

Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at [email protected].

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright © 2006-2023 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.072 seconds with 24 queries.