November 24th 2015: WiFi SPARK, market leader in public WiFi access for the UK and EMEA, has appointed Barry Read as VP of International Sales to continue to scale and expand the company internationally through its channel partners.

Since dominating the market in such verticals as healthcare, retail and conference centre WiFi, WiFi SPARK is well positioned to widen its global proposition to build its customer portfolio around the world.

Read has a proven track record in international sales and business development, directly delivering multi-million pound targets. He possesses a strong foundation in technology with an active participation in the development of the digital landscape.

Read joins WiFi SPARK bringing with him a decade of relevant industry knowledge from his time with Ekahau OY. With this experience, Read will expand WiFi SPARK’s coverage to new territories and build a partner network to deliver the company’s Guest Access and Business Intelligence solutions.

In joining WiFi SPARK, Read will be responsible for identifying potential new opportunities, partners, and markets and converting these to increase the international business footprint and expand the company’s portfolio globally.

Dean Moody, Chief Commercial Officer for WiFi SPARK said: "WiFi SPARK is expanding rapidly worldwide and I am thrilled that Barry is joining at this time to head up our International sales channel. Barry brings a wealth of experience having worked in the International WiFi world for over ten years. His knowledge of vendors and partners is far reaching and he will continue to assist both in continued business growth by introducing them to the WiFi SPARK portfolio of software products and services."

Read said: “I am looking forward to this new and exciting challenge. WiFi SPARK has an enviable reputation for delivering and supporting its solutions, and constantly exceeding the customers’ expectations. The visionary management team and the company values will provide the platform to increase market share through building a true International partner framework. Guest access is more than just providing an internet connection, it is an opportunity for the hosts to engage with the users and drive ROI. WiFi SPARK’s focus is to allow its partners to up-sell to their captive audience and increase the company’s trusted partner profile with its customers.”