Switzerland, Wednesday, September 5th, 2012: The CustVox VoC Hub has been recognized by many major corporations, across a variety of markets, including telecoms, travel and finance, to be the ultimate Customer Experience Management (CEM) solution for companies which seek to build and action a completely 360 degree, holistic view of the Voice of the Customer (VoC).

CustVox, the developers of cutting edge Voice of the Customer technologies, recognized by many to be the ultimate Customer Experience Management (CEM) specialist, has released a free white paper aimed at educating business of the value of the Voice of the Customer (VoC) and CEM to increase customer satisfaction, loyalty and advocacy.

The white paper expressly addresses key issues faced by companies with regard to CEM, and shows how a fully unified VoC Hub is the best way to proceed with any CEM initiative, should be considered required reading for any decision maker in any industry. CustVox has a history of successfully deploying CEM Solutions in a range of markets, including telecoms, travel and finance, with startling results. This white paper demonstrates quite clearly how every market sector can adopt a holistic approach to CEM through a unified VoC Hub as a business tool to increase revenues.

CustVox present an impressive portfolio of completed projects for major international corporations such as Sky, Orange, Webank, Emirates, Cablecom, France Telecom and UPC Broadband. In each case, CustVox has enabled these companies to extract true value from the customer relationship.

The white paper is of great interest to any company in any market, demonstrating how the VoC Hub is the top solution for maximizing customer satisfaction, increasing brand loyalty, reducing churn and boosting ARPU through cross/up selling, among others.

Within the white paper, the telecoms market, and associated business model, becomes a fascinating demonstration of just how effective a VoC Hub can be. Most Telcos face an extremely complicated CEM challenge, with a huge amount of big date being accrued across many touch points, from many source departments including support, sales, billing, service provisioning and logistics. For this reason, the white paper can be seen as an extreme demonstration of the viability of the VoC Hub as a valuable business tool, which can deliver measurable strategic advantages for any company within any market.

Large companies are beginning to become aware of the fact that simply capturing and siloing CRM and Feedback data without the ability to share the benefits across the enterprise, and more importantly, without the ability to analyze this vast amount of big data, in real time, is pointless. Data is valuable, but that value needs to be extracted and turned in to valuable business insights.

This free white paper is available for download on the CustVox site at (http://www.custvox.com/documents/CustVox_Whitepaper_VOC_Hub.pdf), and is of benefit to any company that realizes that in order to stay ahead in CEM, it must invest in VoC technology.