New partnership compliments and strengthens Tryzens’ existing web content management & e-commerce solutions offering increased vertical reach

Tryzens, the leading retail managed services and systems integrator, has signed a partnership agreement with EPiServer, a leading provider of digital marketing and e-commerce solutions.

A focus on content marketing is now crucial for e-commerce companies to drive conversions and nurture customers through their buying cycle. The partnership compliments and strengthens the vendor-neutral integrator’s offering and provides Tryzens’ clients with access to an integrated web content management system and e-commerce platform that joins up the experience.

The commercial relationship is based on the strength and roadmap of EPiServer’s technology offering for clients, and its compelling and straightforward cloud pricing model.

Daren Fitzgerald, CRO, Tryzens, stated: “Our team works hard to ensure we provide clients with access to best-of-breed and progressive technologies when implementing eCommerce projects. EPiServer compliments our portfolio, provides more options to clients and allows us to extend our reach and diversify into more markets.”

The partnership enables Tryzens to extend its vertical reach into several new market sectors, such as membership associations, professional services, healthcare, pharmaceuticals and travel and tourism.

EPiServer’s software is easy to install and use, with many straight ‘out of the box’ features that offers brands a powerful of array of digital marketing tools that will appeal to modern eCommerce and omni-channel retailers. Key features, that appealed to Tryzens include:

Content management – EPiServer’s core strength is their functionality for content management creation, editing and publishing across multiple channels.
Search – powerful content and product search features, with the ability to present automatic landing pages, campaign listings and product content shortcuts easily through advanced tagging and faceting
Social – ‘out of the box’ feature enabling companies to tailor social media content across Twitter, Facebook and Linkedin with a single interface
Personalisation – Impressive set of personalization tools to deliver unique user experiences for each customer
Johan Jardevall, SVP EMEA & Global Partner Sales, EPiServer comments “there’s an increasing need to bring together the cross-channel content and e-commerce experience, EPiServer and Tryzens share this vision. We are excited to be working with Tryzens, leveraging their retail expertise and delivering standout customer experience together for our customers”.