...Leading ‘at-home’ aesthetic company re-platforms on hybris to guarantee scalability...

New York – 16 March 2010: hybris, a leading multi-channel commerce and communication software vendor, today announced that TRIA Beauty, the developers of the TRIA Laser Hair Removal System, has selected the hybris e-commerce platform to support its expanding global business.

Key to the decision to invest in hybris was TRIA Beauty’s requirement for a single e-commerce platform that could provide the scalability, multi-currency, multi-language and international payments capabilities that the company needs to facilitate its ambitious international growth plans. TRIA Beauty was also looking for a feature rich e-commerce platform with a proven track record in catalogue localisation, product and site content management, customer and order management and the latest marketing tools.

Sridhar Nallani, Vice President of IT at TRIA Beauty explained that: “In order to be successful as a global business, we have to be able to guarantee accuracy of product information from anywhere in the world whilst providing a local ‘look and feel’ that is tailored to each country. We have to be able to do business in any language and in any currency and we have to offer localized content in order to provide an excellent online shopping experience for our customers.

“hybris will help us to improve the efficiency with which we manage our online sales, allowing us to give responsibility for content management back to our business users. We are confident that hybris will provide us with the ability to scale easily when expanding into new countries and enable us to create new localized online storefronts with minimal effort, in an extremely short time frame,” Nallani said.

Commenting on the announcement Carsten Thoma, COO hybris AG and General Manager hybris US said: “We are delighted to have been selected as TRIA Beauty’s preferred e-commerce platform following its decision to re-platform and after an exhaustive review process. hybris has long been recognized for its ability to support global organizations and we look forward to working with TRIA Beauty to deliver a scalable e-commerce platform that will support the company in the long term.”