London, September 25th 2012 – Spoke, the consumer engagement specialists, today launched their latest interactive product offering, digital watermarking, which integrates print and digital content to deepen engagement between brands and their consumers.
Spoke’s digital watermarking solution, which incorporates patented Digimarc® Discover technology, enables readers to pursue compelling and entertaining interactive experiences via their smartphones from any kind of printed material, allowing them to access a range of mobile-optimized content without removing them entirely from the print product. Instead, it bridges the gap between print and digital, bringing the print to life and enabling users to get more in-depth content on their mobile. Spoke will be demonstrating the technology at Mobile Marketing Live in London on the 1st and 2nd of October, as one of the official sponsors of the event.
Digital watermarks can be used on all kinds of print such as product packaging, magazines, newspapers, print ads and marketing materials, and are visible only to smartphones. Consumers simply point their phone at the watermarked print, to be instantly connected to a menu of optional action-led experiences such as ‘share’ via social media, ‘learn more’ via a web URL, ‘watch video’, ‘view map location’, ‘email us’, ‘call us’ or ‘add to calendar’.
Unlike many competing image recognition technologies, brands and advertisers can simply drop the digital watermark reader into their own app, saving their consumers from having to download an additional app to view the mobile content. Alternatively, if they don’t have their own app, they can choose to offer Spoke’s free Fetch app or their own branded version of it.
Rob Ellis, Managing Director of Spoke, commented: “Digital watermarking provides a highly effective bridge from the print to digital environment, allowing readers and consumers to explore and enjoy a wide range of multimedia content, without severing the traditional reading experience or compromising direct revenue generating opportunities. We are delighted to add digital watermarking to our growing suite of mobile and digital solutions since we re-launched as Spoke last month.”