Change will enhance customers’ experience of working with Software Europe

Lincoln, 26th November 2014, Software Europe, provider of business process improvement and spend reduction cloud services, has appointed Deborah Saunby as Sales and Marketing Director. Deborah, who was previously Sales Director, is extending her existing role to help integrate and enhance customers’ experience of Software Europe right through the buying journey, from initial interaction by marketing to completion of sales and after care.
Deborah will take charge of the combined sales and marketing team with support from James Thompson, Head of Public Sector Sales and Adele Briggs, Director of Corporate Communications.
“Greater alignment between sales and marketing will help to improve our customer experience and ultimately business performance,” says Neil Everatt, Chief Executive Officer, Software Europe. “Deborah was the perfect choice to lead our team, she is passionate about our people and technology; she has the proven ability to lead our people, recognises the opportunity of a combined team and is committed to making it happen.”
Deborah joined Software Europe in 1999, having started as a sales executive before progressing to business development and then sales management over the past 15 years. Deborah has a wealth of knowledge in sales, marketing and advertising. Deborah, together with three other directors, bought Software Europe from its founders during an MBO in 2012. She helped to grow the company’s NHS customer base from two trusts in 2009 to its present quota of over 150.
Deborah says: “We want to build a finely-tuned, integrated, unified department working towards the single goal of driving revenue through a better customer experience. By combining teams we can share goals, technologies, monitoring processes and optimise every stage of every sale from first touch to closed deal.”