London, 11 October 2012: Saffron Digital, the global leader in multi-DRM and online video platforms for the digital entertainment industry, has today announced the appointment of Yoel Marson.

Yoel is the latest addition to the leadership team at Saffron Digital. As Chief Technology Officer, he will be responsible for directing the company’s technology strategy; steering the development of new client solutions and bolstering existing offerings with enhanced capability.

He will work closely with the other executive team members to ensure Saffron Digital’s products remain innovative, consistently meeting client expectations and requirements. Saffron Digital is known for its ability to provide clients with a profitable, Multi-DRM digital video service; used by millions of end-users worldwide. Yoel will push the capabilities of Saffron Digital’s technology forward, creating pioneering features and original user experiences.   

Yoel has held several technology leadership roles including that of Director of Engineering of Yahoo Answers. He had been the only global technology leader for Yahoo! outside of the US, improving on one of the world’s busiest websites, boasting over 200m unique users and over 1.5 billion page views per month.

Jason Keane, CEO of Saffron Digital, said “Yoel is an excellent new addition to the team. Having worked with him at Yahoo!, I have witnessed firsthand his passion and drive for innovation and global platform technologies. His expertise and experience will help us to expand our offering to clients and drive overall growth of the company; further cementing Saffron Digital as a leader in cloud based secure video delivery for the Digital Entertainment Industry.”

Yoel Marson added, “It is an exciting time to be in the Digital Entertainment Industry; a number of changes on the horizon could revolutionize the way end-users interact with video content. However, these changes will bring additional challenges; Saffron Digital is at the forefront of tackling these challenges, providing customers with flexible and secure online video platforms. For a technologist it’s a great place to use my expertise to help build the next generation of world class digital entertainment”.