New functionality a breakthrough in proactively optimizing mobile networks for anticipated traffic demand; first major step toward future Self-Managing Network

Sterling Virginia, Wednesday, August 20, 2014

Reverb Networks today announces they have successfully demonstrated their unique predictive self-optimizing network system for mobile carriers, verifying that live network events are predictable.
Reverb's new predictive functionality moves SON technology to an unprecedented level of performance. Until now, all SON systems have been passive or reactive systems, only able to adapt to conditions many minutes after an event has happened. This often means that changes are made to the network long after the need for change has passed, creating a second negative impact to compound the first. In contrast, Reverb's Predictive SON (P-SON) allows carriers to make changes to their network in advance of any noticeable degradation or customer impact, creating a fundamental shift in the way mobile networks respond to applied load.
"Old fashioned SON systems are reactive, relying on a very slow and delayed data processing chain. With Reverb's unique new predictive SON functionality we will be able to apply changes to the network to make the situation better before any degradation has even been detected. It's absolutely ground-breaking functionality, and indicates the future direction we believe self-optimizing networks will be taking in the coming years," said Zoran Kehler, CEO of Reverb Networks.
Reverb's predictive functionality allows operators to adapt their networks to demand in a smoothly controlled manner, shifting coverage and capacity to zones with the most need before subscribers have been impacted by dropped calls or reduced data speeds. This can mean a time-based competitive advantage over reactive systems of as much as several hours.
"Reverb Networks holds some of the original patents for self-optimizing networks, and we're extremely proud to have yet another ground-breaking first in our intellectual property portfolio," said Zoran Kehler. "Reverb is moving rapidly ahead due to significant investment in R&D, and customers are gaining understanding of the huge cost delta between a fully automatic, pure-play software SON system and a SON solution that is completely dependent on a large services project."
Reverb Networks will be sponsoring the forthcoming SON 2014 conference, which takes place in Amsterdam, Netherlands, from 1-2 October 2014. More information can be found at www.son-conference.com