- Move will allow company to better serve distinct sets of customers and partners -

Parallels® today announced the rebranding of its Service Provider business unit. Effective immediately, the company’s Service Provider business will operate as Odin (www.odin.com) while the Cross-Platform Solutions unit will continue to operate as Parallels (www.parallels.com).

“Operating under two distinct brands will enable us to better serve customers, address market shifts and capitalise on the tremendous potential we see in both of our two businesses,” said Birger Steen, chief executive officer of the Parallels group. “Odin will continue to focus on helping its more than 10,000 service provider customers worldwide drive profitable growth with cloud services. The Cross-Platform Solutions unit, Parallels, will continue to provide the best cross-platform experience to millions of users of Parallels Desktop for Mac, Parallels Access and its other market leading products.”

Odin
Odin provides software that powers the cloud ecosystem, from small and local hosters to some of the world’s largest telecommunications providers. Odin delivers industry expertise, a catalogue of in-demand cloud applications, and the most comprehensive selection of software including web server management, server virtualisation, provisioning, and billing automation. With offices in 15 countries, Odin supports more than 10,000 service providers in delivering applications and cloud services to more than 10 million SMBs.

Parallels
Parallels makes it possible and simple for customers to use and access the applications and files they need on any device or operating system. Our products include Parallels Desktop for Mac (www.parallels.com/desktop), the No.1 selling software for running Windows applications on a Mac, and Parallels Access (www.parallels.com/access), the industry-leading remote access productivity app. Parallels recently acquired 2X Software, (www.2x.com), a leader in desktop virtualisation, application publishing solutions and mobile device management (MDM).