No. 1-selling software for running Windows applications on a Mac becomes an even easier choice for millions of consumers and IT professionals worldwide with this most powerful version of the software to date

LONDON, UK – August 20, 2014 – Parallels® today launched Parallels Desktop® 10 for Mac (www.parallels.com/uk/upgradepd10) and Parallels Desktop 10 for Mac Enterprise Edition, the industry-leading software for running Windows applications on Macs. New built-in intelligence and support for Apple’s latest operating systems – including OS X Yosemite[1] – greatly improves ease-of-use for both business users and consumers, allowing them to forget about the operating system and focus on the task at hand. Starting Aug. 20th, current users can upgrade to Parallels Desktop 10 for Mac at www.parallels.com/uk/upgradepd10. For new customers, Parallels Desktop 10 will be available for purchase at retail and online stores worldwide and via the Parallels website starting Aug. 26th.

“Millions of Parallels Desktop for Mac customers have come to expect ingenuity, ease of use and speed from Parallels and they will not be disappointed with Parallels Desktop 10,” said Parallels President Jack Zubarev. “With Parallels Desktop 10 customers can enjoy new levels of productivity without having to worry about whether the app they need is available on a specific operating system — Parallels creates a world of compatibility at home, work and on the road.”

Parallels Desktop 10 will bring many of the announced features of Mac OS X Yosemite[1] to Windows and Windows applications, supporting iCloud Drive, iMessages and SMS text sharing from Windows, and control of virtual machines from Spotlight preview and Finder QuickLook. New ease-of-use improvements include Wizards that guide users through optimising their experience, improved performance and battery life, and improved usability between operating systems so that people can complete tasks more quickly.

Parallels Desktop 10 gets out of the way so customers can think less about the tools being used and more about what’s important. It also offers the choice and freedom to use whatever operating system fits your needs – including OS X Yosemite, OS X Mavericks, Mac OS X Mountain Lion, Windows 8, Windows 7, Chrome OS, Android and a number of Linux operating systems – all on one computer.

“Today we are seeing a shift in consumer behaviour. Users’ expectations are that they should be able to simply run any application they need regardless of operating system,” said Laura DiDio, ITIC Consulting. “Parallels Desktop 10 for Mac is helping customers realise this goal by offering best-in-class virtualisation software and cross-platform access tools for consumer, SMB and enterprise users.”

Parallels Desktop for Mac Enterprise Edition
Parallels is also updating Parallels Desktop® for Mac Enterprise Edition — the best way to provide Windows applications on Macs in a corporate environment. Now IT managers can support Windows applications for Mac users with a configurable, policy-compliant solution that easily fits into existing IT business processes. New features allow administrators to select and enforce a USB device policy, install OS X guests using a NetBoot image from a server on the corporate network, encrypt OS X virtual machines with the help of the FileVault encryption feature built into OS X, and check the status of licenses and reclaim seats directly. Built upon the world’s best-selling Mac desktop virtualisation solution, it adds centralised administration and management capabilities as well as enhanced security to keep IT in control of virtual machines.

New Features and Improvements
Regardless of whether it’s ease-of-use, increased productivity, or better performance, Parallels Desktop 10 for Mac offers improvements across all fronts:

Performance and Optimisation:

Users can now open Windows documents up to 48 percent faster
Battery life is extended by up to 30 percent giving people additional work time when they need it most
Virtual machines use up-to 10 percent less Mac memory
New virtual machines with default settings launch Office 2013 applications up to 50 percent faster
Virtual machine only takes as much disk space on the Mac hard drive as it needs. Real-time optimisation automatically compacts virtual disk eliminating the need for periodic manual compacts.
Free Disk Space Wizard allows users to review and clean up space used by Parallels Desktop and Virtual Machines
Easy to get started:

Now with one click users can select from a number of choices to optimise their virtual machine based on what their primary usage is: productivity, games, design or development
The new Parallels Control Centre is a one-stop-shop for managing Parallels Desktop; it allows users to manage all their virtual machines and configuration settings from a single place
Windows installation has been streamlined, with new ways to configure virtual machines
Regional settings from the Mac are now set by default in Windows virtual machines
Seamless integration for best user experience:

Users can share files, text or web pages from Windows using Internet accounts configured on their Mac such as Twitter, Facebook, Vimeo, Flickr; or send them via email, AirDrop and Messages.
When users install a new Windows application, its icon will automatically be added to the OS X Launchpad
The unread email indicator on Outlook lets users see at a glance the number of unread emails in Outlook, just like with Apple Mail
Users can drag and drop files to the virtual machine icon in the Dock to open in Windows
Users also have the ability to easily restore any setting to its default value by clicking the Restore Defaults button in the Virtual Machine Configuration window
Users can drag and drop files to Mac OS X virtual machines
What Customers are Saying About Parallels Desktop 10 for Mac
“Parallels Desktop 10 is - quite simply – remarkable. I've been a user of Parallels Desktop since version six,” said Steven Z.

“I installed OS X Yosemite Developer Preview as a virtual machine (VM) within Parallels Desktop 10. It works like a dream. I like the idea and ability to configure before launching a VM. I love the Parallels Desktop Control Centre - it looks elegant. I especially like the option to use compact or expanded views. Installation and integration is seamless. I installed Windows 7 and this worked flawlessly within Parallels Desktop,” said Mike B.

“Parallels Desktop 10 running Windows 7 Ultimate is running great! I love the smooth interface between Windows on Parallels Desktop and going to my Mac OS,” said Roland S.

Availability and Pricing
Parallels Desktop 10 for Mac is available beginning Aug. 20th, as an upgrade for current Parallels Desktop for Mac users. The full version will be available to new customers on www.parallels.com/products/desktop starting Aug. 26th. Packaged software will also be available worldwide starting on Aug. 26th.

The standard retail price (SRP) of Parallels Desktop 10 for Mac is £64.99, and the Student Edition is available for £32.95. Upgrades for existing Parallels Desktop 8 or 9 for Mac customers are £34.99. Parallels Desktop 10 for Mac customers receive a complimentary three-month subscription to the Parallels Access app (www.parallels.com/products/access) for up to 5 Macs and PCs and an unlimited number of iOS and Android mobile devices.

Parallels Desktop for Mac Enterprise Edition software is available via www.parallels.com/products/business.

Parallels Mac Management (http://www.parallels.com/products/mac-management) plugin for Microsoft System Centre Configuration Manager (SCCM) extends your existing SCCM infrastructure to discover, enrol and manage Macs just like you do PCs, through a single pane of glass. From deploying Mac OS X images to managing virtual machines running in Parallels Desktop for Mac Enterprise Edition, it's everything you need to be a Mac management expert.