Independent Europe-wide seal confirms data protection compliance of Krux’ technology

28 May, 2015: Krux (http://www.krux.com/) has been awarded the ePrivacyseal. The seal is awarded to companies following a thorough technical and legal review to ensure that the companies’ data practices comply with the strict standards established by German federal data protection law and EU privacy regulations.

Krux is a next generation data management platform (DMP) that helps marketers, publishers, and agencies drive revenue by delivering smarter content, commerce and marketing experiences in real time.

“The rise of data management platforms is meeting a growing need for brands to house, sort and activate the large volumes of first and third party consumer data they are amassing. DMPs are the piping that moves data from one place to another, and this needs to be done intelligently, securely and in line with market regulation,” says Joe Reid, EU Managing Director, Krux.

ePrivacy consult is an independent, consulting service that assesses digital advertising and other clients for compliance with German and EU privacy requirements. ePrivacyconsult certifies companies under their standard, which incorporates German and EU data protection requirements. It involves a rigorous process (including interviews, a legal review, and completion of a technical questionnaire).

“It is absolutely critical that the technology partners with whom organisations choose to work prioritise privacy and data governance. That is why it was so important for Krux to be awarded the ePrivacyseal seal. We looked for the most reputable certification process we could find to provide a strict examination of our technologies, and the ePrivacyseal is the clear leader and a trusted standard across Europe.”

The award signifies Krux’ commitment to compliance of different privacy and security requirements in countries across Europe where it does business.