London, UK – 08 February 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Joules, one of the UK’s most renowned apparel retailers, has signed a deal to use ChannelAdvisor’s Comparison Shopping solution.

Joules design a range of outdoor clothing for women, men and children; including wellies, quilted jackets and gilets. With over 60 stores in the UK, products stocked by over 600 retailers across the UK, US and Europe and an established online website, Joules is aiming to improve its online brand presence and increase traffic to its website with the help of ChannelAdvisor.

“We were keen to establish a presence on comparison shopping engines but realised this was not something we could manage in-house,” said Chris Bevan, online marketing manager for Joules. “With ChannelAdvisor’s Comparison Shopping solution we will be able to manage our inventory across multiple comparison shopping engines, in turn increasing our brand awareness and traffic to our website.”

ChannelAdvisor’s Comparison Shopping solution simplifies selling across more than 130 individual comparison shopping engines. By optimising Joules’ inventory feed to fit the unique specifications of each comparison shopping engine, ChannelAdvisor is able to ensure products are visible and drive clicks. In-depth reporting features allow Joules to track buyer behaviour, to better understand the clicks that contribute to conversions. Having this detail means that Joules can make performance-driven decisions down to the product level.

Joules is one of the 3,000 leading brands that trust ChannelAdvisor’s solutions to drive their online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, Boots and New Look.