Collaborative Customer Interfaces including Co-Browsing technology are on the rise, according to latest study published by Gartner research.
Sarnen, Switzerland, July 23rd, 2015
unblu inc., a leading vendor of collaborative customer interfaces, announced today that Gartner Inc., the world´s leading IT research firm, acknowledges the rising importance of unblu's technology for Financial Services and Online Retail. Collaborative Customer Interfaces gained significant traction since the last report in 2013, consequently moving up the Hype-Cycle.
"The advancement of Co-Browsing in the Hype-Cycle confirms our view of the market" said Luc Haldimann, CEO of unblu inc. "unblu´s co-browsing and live engagement solutions are gaining momentum, especially in Financial Services. Many banks are re-designing their online customer experience and now incorporate personal advisor engagement, not only in support scenarios, but increasingly in client advisory and consultation".
Collaborative Customer Interfaces are part of the Gartner "Hype Cycle for CRM Customer Service and Engagement, 2015″. In Gartner´s view the business benefit rating of co-browsing technology is high, making it an obvious priority for coming investment cycles. Gartner equally claims that only few technology alternatives to screensharing exist, making unblu´s secure and no-download technology an obvious choice for compliance centric industries.
With 7 years experience in this area and a growing list of reference customers, unblu is at the forefront of a new discipline in customer engagement. A summary of the report can be found on the Gartner webpage.