- Awards highlight commitment to bringing The Power of We™ to customers to help drive faster collaboration, smarter decisions and better business results.
- FitFlop recognised for creative use of unified communications and a commitment to excellence.

IAUG Global Conference 2012 - Boston, MA, May 30, 2012 - FitFlop (shoes) and its sister brand Soap & Glory (cosmetics) have been recognised for their technology innovation with a Small Business Excellence award by Avaya and the International Avaya User Group (IAUG) at the 2012 Avaya Customer Innovation Awards.

FitFlop and Soap & Glory share an Avaya IP Office telecommunications system that enables them to keep their own identity while improving customer service. A centralised receptionist can deal with overflow calls and is aware of staff availability (presence) whatever their location. Customer Call Reporter has allowed them to track and improve the quality of customer call responses. The system also improves internal communication through mobility enabling key users to hot-desk and be reachable on their unique number with only a single voicemail to manage.

The system dramatically reduced costs for roaming mobile calls between US, UK and other locations. It also offers scalability that allows FitFlop to more cost effectively ‘pay for what they use’ to meet their technology need, and centralised management of all sites provides even more control and cost efficiencies.

Quotes:
"The Customer Innovation Award nominees and winners are prime examples of the cost savings and productivity gains that enterprises can experience by using Avaya business collaboration solutions. Companies represented by our IAUG members are extremely well-positioned to lead their industries given the competitive advantages these collaboration technologies provide.”
Rod Sagarsee, President, IAUG

"Congratulations to this year’s winners and on their success in transforming their business to harness The Power of We to drive faster collaboration, smarter decisions and better business results.”
Joel Hackney, Senior Vice President and President, Worldwide Sales and Marketing
Avaya