For the second year running Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, has won the Excellence in SDN Award for Integra - the industry's first Layer 7 SDN & NFV enabled Value Added Services platform. The accolade was presented by Technology Marketing Corporation's (TMC) INTERNET TELEPHONY Magazine and SDN Zone.

The Integra software solution is the core platform for service orchestration and policy management designed to allow operators to effectively manage, monitor and monetize growing mobile traffic. It is also the industry's most scalable platform and has established a new benchmark in expanding SDN architecture towards Layer 7. As traffic increases, Integra rapidly scales to deploy new mobile data services across converging access networks and devices.

Integra powers Openwave Mobility solutions, including Promotion and Pricing Innovation™ and Dynamo for video, web and audio optimization, to provide innovative subscriber-aware pricing models, and congestion-aware network optimization.

The 3G- and 4G-compatible platform reduces operator TCO and provides a path to SDN- and NFV-enabled core networks. Integra enables the separation of control-plane interactions from user-plane processing at L7.  This results in subscribers enjoying a personalized user-experience with quicker access to content and a buffer-free video experience.

"Integra applies advanced Video Optimization to eliminate data congestion while using Policy Engagement and Analytics to increase ARPU's through personalized data plans," said John Giere, CEO at Openwave Mobility. "Through industry's most scalable, software based Layer7 Application platform we provide the operators the optimum approach for enabling SDN & NFV in their PCC networks."

"Once again TMC is proud to announce Openwave Mobility as worthy recipients of the annual Excellence in SDN Award," said Rich Tehrani, CEO, TMC. "Openwave Mobility is at the cutting edge of innovation and they are shaping this fast moving industry."

SDN architecture has already had a profound impact on the IT and Telecom industries and, as this technology continues to grow in popularity, the Excellence in SDN Awards recognizes the companies that are leading the way in SDN architecture and applications.

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