LONDON, UK – July 3, 2009.  Adfonic, a new mobile advertising exchange, is launching today.  It will enable advertisers and agencies to bid for advertising on mobile sites and applications, creating a new revenue stream for mobile publishers. Adfonic’s self-service global mobile advertising platform will address the advertising community’s increased demands for more sophisticated mobile campaign management and maximise the earning potential for a new generation of mobile internet sites and applications worldwide.

With Adfonic, advertisers and publishers alike will benefit from the most advanced targeting capabilities in the market, detailed web-based real-time reporting and analytics, and an intuitive user experience.

“We are creating a transparent marketplace for advertisers to buy mobile inventory using a bidding model which will keep costs low whilst protecting their brand. Mobile has the potential to be the most powerful channel in the marketing mix.  Our goal is to turn that potential into reality,” says Victor Malachard, CEO of Adfonic.

Adfonic’s campaign management tools have been designed from the ground up to allow advertisers and agencies to connect with their desired audiences, with a wealth of targeting options including location, device, mobile operators, demographics and day-time parting.  A Web 2.0-style “tag” approach further helps advertisers reach a contextually relevant set of publishers, who in turn benefit from increased earning potential.

The Adfonic platform will serve display advertising to mobile sites and applications at launch, and publishers and advertisers can create an account for free in minutes at http://adfonic.com.  The easy-to-use interface is designed for companies ranging from larger brands and established mobile destinations to bloggers and small developers seeking to monetise or drive traffic to their sites and iPhone applications.

The three co-founders of Adfonic – Victor Malachard, CEO; Wesley Biggs, CTO; and Paul Childs, CMO – collectively bring 40 years of mobile marketing, mobile technology and start-up experience to their roles. The company is founded on the principles of trust, openness, flexibility, innovation and continuous improvement: essential elements for the development of a vibrant mobile community.