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Managers and PR Genius
The real public relations geniuses might
be managers. You know, managers who
pursue their objectives by reaching,
persuading and
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anand369
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1248
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August 25, 2008, 06:34:10 AM
by anand369
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Managerial Survival Key
For business, non-profit or association
managers like yourself, survival pretty
much depends on whether you achieve, or
fail to
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anand369
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1209
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August 25, 2008, 06:33:06 AM
by anand369
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Make Your PR Budget Work Harder
Do it by restructuring your business,
non-profit or association public
relations program so that it delivers
the stakeholder beh
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anand369
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1214
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August 25, 2008, 06:32:21 AM
by anand369
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Let's Blow The Lid Off Public Relations
And show it for what it is - a humdinger
of a strategy machine using cutting-edge
communications tactics that lead
directly to p
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anand369
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1110
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August 25, 2008, 06:29:45 AM
by anand369
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Know What Matters Most About PR?
When, as a business, non-profit or
association manager, you are able to
persuade your key external stakeholders
to your way of t
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anand369
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1176
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August 25, 2008, 06:28:56 AM
by anand369
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Just What Kind of PR Matters to You?
Parties, videos, booklets and column
plugs?
Or public relations that
does something positive and directly
about those
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anand369
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1224
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August 25, 2008, 06:28:19 AM
by anand369
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It's Just Common Sense!
When a group of outsiders behaves in a
way that hurts your business, you
usually do something about it. Yet, many
business peopl
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anand369
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1457
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August 25, 2008, 06:27:47 AM
by anand369
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Is This the PR You Thought You Were Getting?
You know, where you do something
positive about the behaviors of those
outside audiences that MOST affect your
organization? And
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anand369
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1170
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August 25, 2008, 06:26:51 AM
by anand369
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Is This Any Way to Run Your PR?
You bet!
Especially for
business, non-profit and association
managers who REALLY need to persuade
their key outside a
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anand369
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1265
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August 25, 2008, 06:25:42 AM
by anand369
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Is PR Really A "Soft" Discipline?
If so, what is a “hard” discipline?
One that involves HUGE money or personal
pain? One that absorbs all the general
counsel
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anand369
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1268
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August 25, 2008, 06:24:41 AM
by anand369
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Is PR All About Image? NO!!
That's like asking if advertising
is all about type faces and photography.
The answer to both questions is a
teeth-clenched
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anand369
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1178
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August 25, 2008, 06:23:45 AM
by anand369
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Inoculate Yourself Against Bad PR
What is bad PR?
Well, if
you’re a business, non-profit or
association manager, bad PR does nothing
positive about t
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anand369
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1307
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August 25, 2008, 06:22:57 AM
by anand369
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In PR, You Pay When You Stray
Don't let yourself be diverted by
communications tactics playtime. You
know, straying from the main Public
relations game p
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anand369
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1297
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August 25, 2008, 06:19:28 AM
by anand369
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Imagine PR Like This Helping You
As the kids say, how cool is
this?
You're a business,
non-profit or association manager and,
finally, you decide
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anand369
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1232
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August 25, 2008, 06:18:38 AM
by anand369
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Ignore PR at Your Peril!
If you do, it means:
1. you don’t value tracking the
perceptions of important outside
audiences whose behav
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anand369
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1277
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August 25, 2008, 06:17:50 AM
by anand369
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If Your PR Can't Do This, Bag It!
As a business, non-profit or association
manager, why continue a public relations
effort that doesn’t deliver the key
external
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anand369
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1226
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August 25, 2008, 06:17:05 AM
by anand369
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If I Were Coaching You
If I were coaching you as a business,
non-profit or association manager on how
to get the biggest bang for your public
relations
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anand369
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1243
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August 25, 2008, 06:16:29 AM
by anand369
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How Would You Ever Know?
Your important outside audiences behave
in ways that stop you from reaching your
objectives.
Because you
haven’t pa
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anand369
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1211
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August 25, 2008, 06:15:11 AM
by anand369
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How to Take Advantage of Public Relations
Decide once and for all to do something
about those outside audiences whose
behaviors affect your organization the
most.
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anand369
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1424
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August 25, 2008, 06:13:32 AM
by anand369
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How to Keep PR Working for You
Managers in the non-profit, association
and business worlds need to persuade
outside audiences with the greatest
impact on their
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anand369
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1406
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August 25, 2008, 06:12:53 AM
by anand369
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