London, UK and Oslo, Norway and New York, NY: 28 June, 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, is pleased to announce that Scotland’s leading commercial broadcaster STV is using Confirmit Horizons as the core platform for its expanding online research panel ScotPulse.
Launched in early 2011 to gather insight about a wide range of topics affecting the people of Scotland, from TV shows to politics, the ScotPulse panel is unique to Scotland. There are now over 10,000 panellists who are invited to take part in a range of online research studies. ScotPulse is the only dedicated online panel for Scotland.
Confirmit Horizons enables ScotPulse’s dedicated in-house research team in Glasgow to manage the entire process, from survey design and deployment through to panel management and reporting and analysis, from one integrated platform.
New members register via the ScotPulse.com portal which uses Confirmit Horizons to create detailed panellist profiles to ensure that members are only invited to take part in relevant surveys, based on demographic data or their interest in the topic in question. Frequency of survey participation is automatically monitored to reduce survey fatigue. Panellists selected for each survey are emailed with a dedicated link providing direct access to carefully designed, short and engaging surveys that they can complete in several stages if necessary in order to maximise response rates and deliver high quality data. Analysis and reporting of key findings is managed entirely by the ScotPulse research team using advanced analysis platform, Confirmit Reportal.
Kathleen Wiseman, STV’s Research Manager, explains: “ScotPulse has its finger firmly on the pulse of the Scottish nation. Our panel is robust and engaged, and we have the ability to turn around surveys on topical issues within 24 hours and guarantee a healthy response. It’s a truly unique offering and one that allows us a deeper relationship with our audiences and consumers across the country, which is not only useful for STV but is proving invaluable to the businesses we work with.
“We selected Confirmit Horizons as our research and panel management solution because we wanted to provide a sophisticated and rewarding experience for ScotPulse members from the outset, and Confirmit Horizons enables us to do just that completely in-house.
“Confirmit Horizons provides the functionality, flexibility, reliability and scalability that we need and has helped us to manage and grow the ScotPulse panel very efficiently over the past 18 months,” she adds.
Tim Hannington, EVP, Confirmit, says: “We are delighted to be working with STV to support the ScotPulse panel. ScotPulse provides a really valuable service to its clients and a great feedback experience for its panellists. We are confident that the integrated approach to Market Research offered by Confirmit Horizons will continue to serve ScotPulse well as the panel continues to grow.”