Search marketing agency integrates Searchmetrics with its own automation tools
London, UK 1 August, 2012 – One of Denmark’s leading organic and paid search marketing agencies, Marketing Lion, has signed up to use Searchmetrics’ search and social analytics software to drive its multi-country client campaigns. The company will also integrate Searchmetrics data into its own automation tools which help agency and in-house search marketing professionals automate many of their daily tasks.
Marketing Lion, which has offices in London and Copenhagen, and includes finance brands Saxo Bank and Nykredit among its clients, chose Searchmetrics because of the breadth and reliability of its data - which spans 162 Search Engines in 70 countries - and its integration with Adobe’s Site Catalyst web analytics software.
Kamran Jamshidi, CEO at Marketing Lion explained:
“Searchmetrics’ search performance data is the closest thing you get to an industry standard benchmark. It allows our team of search experts to show clients objective insights demonstrating how they’re performing against their competitors – something they’re always asking for. And the international footprint of the software is key because we run campaigns across as many as 22 countries and need the corresponding search analytics to help us.”
“The fact that Searchmetrics already integrates with Adobe Site Catalyst is a big plus factor as many of the enterprise clients we work with rely on it for web analytics. We were also impressed with Searchmetrics’ Connect programme which provides help with integrating our own tools with Searchmetrics,” added Mr Jamshidi.
Searchmetrics is designed to automate many aspects of search and social analysis, monitoring and reporting for agencies and in-house search marketers. It brings into one place the wide variety of tools and data that search marketers rely on. As well as retaining a cumulative history of how web sites rank for their chosen keywords over time, it includes features for analysing universal search performance, technical site structure (including tracking elements such as site speed that affect SEO performance), back links, on-page keyword density as well as visibility on key social networks.